MSA has built an exclusive international network of renowned academics from marketing, strategy, finance, economics, political science, and accounting. Our expertise extends to North America, Latin America, Europe and South Asia. Today, MSA is an international education and consultancy firm that provides unique insights into markets.

Market Strategy Associates was formed by Dr. Arun Sharma. Dr. Sharma is Professor of Marketing at the School of Business Administration, University of Miami. He has previously taught at the University of Illinois at Urbana-Champaign where he received his Ph.D. in marketing in 1988. Arun also has an MBA and a Bachelor of Engineering degree. Prior to joining the academic world, he worked for three years in a high-technology firm where he handled product management and sales management responsibilities.

Arun has extensive expertise in the financial, telecommunication, healthcare, consumer goods and consulting industries. Arun has considerable experience and has published extensively in the following specific areas: Global Market Trends

  • Marketing Strategies
  • Managing Evolving Technologies
  • Industry and Paradigm Shifts 
  • Firm level Value Creation and Management 
  • Customer Acceptance of Evolving Technologies 
  • Customer Loyalty 
  • Customer Driven Value Analysis 
  • Relationship Marketing

He has published over seventy articles and is on the review board of journals and has received many excellence in research and excellence in teaching awards from the School of Business Administration at the University of Miami.