Market Strategy Associates was formed to bring academic rigor and industry expertise to bear on the consulting, facilitating, and training needs of organizations. Our associates are university business school faculty members and researchers who combine their expertise in functional areas based on academic research with in-depth industry expertise.
MSA was designed to be an organizational partner in the era of rapid market shifts due to the Internet, market fragmentation, increasing global competition, continuous innovation, and discontinuity. The present era has created uncertainty but has also created extraordinary market spaces with associated opportunities for organizations. MSA was founded to aid organizations in maximizing opportunities in emerging market spaces. We provide strategic consultancy and a range of educational services for organizations designed to allow firms to exploit their market environments.
MSA has built an exclusive international network of renowned academics from marketing, strategy, finance, economics, political science, and accounting. Our expertise extends to North America, Latin America, Europe, and South Asia. Today, MSA is an international education and consultancy firm that provides unique insights into markets.